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In my other life as a web designer/builder, one of the things I often tell clients is: "practice, practice, practice." Sometimes they ignore this first rule and become frustrated when the website won't magically do what they want it to.

What I generally do is set up a website that has all its design elements in place, sort of a "set it and forget it" mode. Then the person in charge of what the website actually says ("content") can log in to the "front end" of their site with a streamlined interface and make changes to text and photos. The most successful spend a little time at it to begin with so they can learn what works and what doesn't. Then they go in and add content regularly. That's standard practice when learning a new skill, like driving for example. Many licensing procedures require a certain number of hours on the road in various driving conditions. "Seat time," or time spent actually sitting in the driver's seat using the skills, is crucial to success.

I had to laugh the other day when I heard someone say they wanted a website "now" that was going to be easy for folks to update, but didn't want to take any time to learn new skills. Sure, there are shortcuts - having a tutor lead you through step-by-step is often the fastest way to get up to speed, but it still depends on seat time. If you want success, if you want a website that has informative and timely content, you do need to take the time to get out there and drive it.

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